When shooting fashion photography it is important to always remember that your product is your key subject, not your model. This makes it very different than other kinds of photography, where you are specifically taking pictures of the person. One way to show off your product is to have the model doing something besides standing and looking at the camera. Like below, flexing her arm to give a sense of strength and power that can be associated with your product.
Another way is to get great fashion photography images is to get candid shots. This helps the model feel more relatable for your viewers and that makes them more likely to be interested in the product you are selling.
One last idea is to plan outfits around the time of year. Here is some Halloween themed fashion photography.
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